Showing posts with label commencement speech. Show all posts
Showing posts with label commencement speech. Show all posts

Saturday, October 11, 2008

Steve Jobs - Commencement Address

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005. I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My
biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss. I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance.
And Laurene and I have a wonderful family together. I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death. When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a biopsy, where they
stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears o ut the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.

Wednesday, September 17, 2008

Hindsights ~ Guy Kawasaki

http://blog.guykawasaki.com/2006/01/hindsights.html

Speaking to you today marks a milestone in my life. I am fifty years old. Thirty-two or years ago, when I was in your seat, I never, ever thought I would be fifty years old.
The implications of being your speaker frightens me. For one thing, when a fifty year old geezer spoke at my baccalaureate ceremony, he was about the last person I'd believe. I have no intention of giving you the boring speech that you are dreading. This speech will be short, sweet, and not boring.
I am going to talk about hindsights today. Hindsights that I've accumulated in the thirty-two years from where you are to where I am. Don't blindly believe me. Don't take what I say as “truth.” Just listen. Perhaps my experience can help you out a tiny bit.
I will present them ala David Letterman. Yes, fifty year old people can still stay up past 11:00 pm.
#10: Live off your parents as long as possible.
I was a diligent Oriental in high school and college. I took college-level classes and earned college-level credits. I rushed through college in 3 1/2 years. I never traveled or took time off because I thought it wouldn't prepare me for work and it would delay my graduation.
Frankly, I blew it.
You are going to work the rest of your lives, so don't be in a rush to start. Stretch out your college education. Now is the time to suck life into your lungs-before you have a mortgage, kids, and car payments.
Take whole semesters off to travel overseas. Take jobs and internships that pay less money or no money. Investigate your passions on your parent's nickel. Or dime. Or quarter. Or dollar. Your goal should be to extend college to at least six years.
Delay, as long as possible, the inevitable entry into the workplace and a lifetime of servitude to bozos who know less than you do, but who make more money. Your parents and grand parents worked very hard to get you and your family to this point. Do not deprive them of the pleasure of supporting you.
#9 Pursue joy, not happiness.
This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be “happy.” Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Nice house. Nice car. Nice material things.
Take my word for it, happiness is temporary and fleeting. Joy, by contrast, is unpredictable. It comes from pursuing interests and passions that do not obviously result in happiness.
Pursuing joy, not happiness will translate into one thing over the next few years for you: Study what you love. This may also not be popular with parents. When I went to college, I was “marketing driven.” It's also an Oriental thing.
I looked at what fields had the greatest job opportunities and prepared myself for them. This was stupid. There are so many ways to make a living in the world, it doesn't matter that you've taken all the “right” courses. I don't think one person on the original Macintosh team had a classic “computer science” degree.
You parents have a responsibility in this area. Don't force your kids to follow in your footsteps or to live your dreams. My father was a senator in Hawaii. His dream was to be a lawyer, but he only had a high school education. He wanted me to be a lawyer.
For him, I went to law school. For me, I quit after two weeks. I view this a terrific validation of my inherent intelligence. And when I quit, neither of my parents were angry. They loved me all just the same.
#8: Challenge the known and embrace the unknown.
One of the biggest mistakes you can make in life is to accept the known and resist the unknown. You should, in fact, do exactly the opposite: challenge the known and embrace the unknown.
Let me tell you a short story about ice. In the late 1800s there was a thriving ice industry in the Northeast. Companies would cut blocks of ice from frozen lakes and ponds and sell them around the world. The largest single shipment was 200 tons that was shipped to India. 100 tons got there unmelted, but this was enough to make a profit.
These ice harvesters, however, were put out of business by companies that invented mechanical ice makers. It was no longer necessary to cut and ship ice because companies could make it in any city during any season.
These ice makers, however, were put out of business by refrigerator companies. If it was convenient to make ice at a manufacturing plant, imagine how much better it was to make ice and create cold storage in everyone's home.
You would think that the ice harvesters would see the advantages of ice making and adopt this technology. However, all they could think about was the known: better saws, better storage, better transportation.
Then you would think that the ice makers would see the advantages of refrigerators and adopt this technology. The truth is that the ice harvesters couldn't embrace the unknown and jump their curve to the next curve.
Challenge the known and embrace the unknown, or you'll be like the ice harvester and ice makers.
#7: Learn to speak a foreign language, play a musical instrument, and play non-contact sports.
Learn a foreign language. I studied Latin in high school because I thought it would help me increase my vocabulary. It did, but trust me when I tell you it's very difficult to have a conversation in Latin today other than at the Vatican. And despite all my efforts, the Pope has yet to call for my advice. Latin has proven to be very valuable, but a “live” language would be nice too.
Learn to play a musical instrument. My only connection to music today is that I was named after Guy Lombardo. Trust me: it's better than being named after Guy's brother, Carmen. Playing a musical instrument could be with me now and stay with me forever. Instead, I have to buy CDs at Tower.
I played football. I loved football. Football is macho. I was a middle linebacker--arguably, one of the most macho position in a macho game. But you should also learn to play a sport like hockey, basketball, or tennis. That is, a sport you can play when you're over the hill.
It will be as difficult when you're 50 to get twenty-two guys together in a stadium to play football as it is to have a conversation in Latin, but all the people who wore cute, white tennis outfits can still play tennis. And all the macho football players are sitting around watching television and drinking beer.
#6: Continue to learn.
Learning is a process not an event. I thought learning would be over when I got my degree. It's not true. You should never stop learning. Indeed, it gets easier to learn once you're out of school because it's easier to see the relevance of why you need to learn.
You're learning in a structured, dedicated environment right now. On your parents' nickel. But don't confuse school and learning. You can go to school and not learn a thing. You can also learn a tremendous amount without school.
#5: Learn to like yourself or change yourself until you can like yourself.
I know a forty year old woman who was a drug addict. She is a mother of three. She traced the start of her drug addiction to smoking dope in high school.
I'm not going to lecture you about not taking drugs. Hey, I smoked dope in high school. Unlike Bill Clinton, I inhaled. Also unlike Bill Clinton, I exhaled.
This woman told me that she started taking drugs because she hated herself when she was sober. She did not like drugs so much as much as she hated herself. Drugs were not the cause though she thought they were the solution.
She turned her life around only after she realized that she was in a downward spiral. Fix your problem. Fix your life. Then you won't need to take drugs. Drugs are neither the solution nor the problem.
Frankly, smoking, drugs, alcohol--and using an IBM PC--are signs of stupidity. End of discussion.
#4: Don't get married too soon.
I got married when I was thirty two. That's about the right age. Until you're about that age, you may not know who you are. You also may not know who you're marrying.
I don't know one person who got married too late. I know many people who got married too young. If you do decide to get married, just keep in mind that you need to accept the person for what he or she is right now.
#3: Play to win and win to play.
Playing to win is one of the finest things you can do. It enables you to fulfill your potential. It enables you to improve the world and, conveniently, develop high expectations for everyone else too.
And what if you lose? Just make sure you lose while trying something grand. Avinash Dixit, an economics professor at Princeton, and Barry Nalebuff, an economics and management professor at the Yale School of Organization and Management, say it this way:
“If you are going to fail, you might as well fail at a difficult task. Failure causes others to downgrade their expectations of you in the future. The seriousness of this problem depends on what you attempt.”
In its purest form, winning becomes a means, not an end, to improve yourself and your competition.
Winning is also a means to play again. The unexamined life may not be worth living, but the unlived life is not worth examining. The rewards of winning--money, power, satisfaction, and self-confidence--should not be squandered.
Thus, in addition to playing to win, you have a second, more important obligation: To compete again to the depth and breadth and height that your soul can reach. Ultimately, your greatest competition is yourself.
#2: Obey the absolutes.
Playing to win, however, does not mean playing dirty. As you grow older and older, you will find that things change from absolute to relative. When you were very young, it was absolutely wrong to lie, cheat, or steal. As you get older, and particularly when you enter the workforce, you will be tempted by the “system” to think in relative terms. “I made more money.” “I have a nicer car.” “I went on a better vacation.”
Worse, “I didn't cheat as much on my taxes as my partner.” “I just have a few drinks. I don't take cocaine.” “I don't pad my expense reports as much as others.”
This is completely wrong. Preserve and obey the absolutes as much as you can. If you never lie, cheat, or steal, you will never have to remember who you lied to, how you cheated, and what you stole.
There absolutely are absolute rights and wrongs.
#1: Enjoy your family and friends before they are gone.
This is the most important hindsight. It doesn't need much explanation. I'll just repeat it: Enjoy your family and friends before they are gone. Nothing-not money, power, or fame-can replace your family and friends or bring them back once they are gone. Our greatest joy has been our baby, and I predict that children will bring you the greatest joy in your lives--especially if they graduate from college in four years.
And now, I'm going to give you one extra hindsight because I've probably cost your parents thousands of dollars today. It's something that I hate to admit too.
By and large, the older you get, the more you're going to realize that your parents were right. More and more-until finally, you become your parents. I know you're all saying, “Yeah, right.” Mark my words.
Remember these ten things: if just one of them helps you helps just one of you, this speech will have been a success:
#10: Live off your parents as long as possible.
#9: Pursue joy, not happiness.
#8: Challenge the known and embrace the unknown.
#7: Learn to speak a foreign language, play a musical instrument, and play non-contact sports.
#6: Continue to learn.
#5: Learn to like yourself or change yourself until you can like yourself. #4: Don't get married too soon.
#3: Play to win and win to play.
#2: Obey the absolutes.
#1: Enjoy your family and friends before they are gone.